Le Pur is a pioneer of Green Beauty led natural & organic skincare range in Pakistan. The name itself stands for “pure” because it was difficult to get products of high quality prepared with efficacy. So, Ms. Rukhsana Ibad decided to launch her products, with the mission to educate people about green beauty & authenticity of organic products. Le Pur organics prioritizes quality over everything, as it sets out an example for women to never compromise on their health and skincare. These products are produced after research of months and prepared by the founder herself. The idea is not to rest until a perfect product is ready on the table.
“I have always been fascinated by the intricacies of colorful flowers and herbs that contain a thousand secrets of the universe. It is thrilling to create a product, which becomes the embodiment of natural essence. It is like transforming natural ingredients from one raw form to another form without harming the real quintessence.”